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Most IT recruiters and IT staffing agencies will tell you to make sure you do research on the companies that you’re interviewing with.  Your technical recruiters and IT staffing companies may even give you a bit of background information on the companies.  But having a familiarity with the company won’t impress your interviewers and win you IT jobs.  If you want to really stand out and impress your IT recruiting firms with your interview performance, you should try to find one or two things that you really like or admire about the IT companies you’re interviewing for.

The key to doing this is two-pronged.  Firstly, try to make sure you can speak about these items that you really like about the company for at least a few minutes.  If you merely state that you like that the company is doing things to be more environmentally friendly, that’s not enough.  Be able give a few examples and/or to tie this to your own career trajectory.  Secondly, it will really impress your interviewer and IT recruiting companies if you can talk about these one or two things in an authentic way.  To return to the environmentalism example, don’t mention it if you aren’t actually interested in this topic.  If you try to fake an interest, it will likely show through to your interviewer.