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IT staffing firms might be wondering what the purpose of using Twitter when their technical recruiters have Facebook or LinkedIn.  If they are actively using Twitter, are they maximizing its benefits to the full potential?  The IT recruiters of AVID Technical Resources are happy and willing to provide some valuable insight on how to make the best use of Twitter, especially for IT recruiting tactics!

Potential Clients

If IT headhunters are interested in working with a particular client company, get noticed by following them on Twitter.  The social media platform allows for quick response in real time.  News about upcoming layoffs, strategies, or budget expansion can also help to see potential growth and development for IT recruiting firms.  If they are having a difficult time getting in touch with companies, try tweeting at them.  For public relation purposes, companies are more willing to publicly respond to tweets versus emails.

Current Clients

Follow your current customers as a heads up for any unexpected changes or just to see how companies or IT consultants are doing.  If a prospective candidate is vocalizing his disappointment with technical recruiting companies, immediately follow up to see if you can help to satisfy both parties.  When IT contractors praise your company, retweet your well deserved compliment!  You can also use Twitter for referrals to expand your network and build your client base.

Increase SEO

Twitter allows SEO for growing companies.  By keeping your Twitter account public, your corporate account will appear in searches such as Google and Bing.  Posting links or tweeting trends also helps to get your business’ name on the internet.  Tweet relevant information to your company or interesting news to drive discussion, too.

The best part of Twitter is it only allows 140 characters per tweet, eliminating clutter and noise while getting to the point.  In today’s world, too much information is just as bad as too little, so keep it short and simple with your tweets!