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In the marketing and social media world today, plenty of buzz surrounds the concept of branding. Big brands like Apple, Chanel, or Disney instantly bring an identifiable image to mind, but the strategy behind the image is less obvious. For a brand to pop in the minds of consumers, there needs to be a clear projection of what the brand represents. A brand has to be associated with a narrow range of ideas in order to maintain conceptual consistency when translated to a broad range of observers.

AVID Technical Resources offers a straightforward branding approach by expressing the company mission via an acronym.  The company slogan is Applications. Voice. Internet . Data. These four terms summarize main areas of tech that AVID recruiters specialize in placing candidates in, on a contract or permanent basis. Professionals with experience in Application Development in all stages of the Software Development Life Cycle can depend on AVID as a viable resource in a job search. The message is clear: calling Applications expertise.

The same principle applies to the remaining 3 parts of the AVID slogan. Voice refers to AVID’s IT Recruiting ability to place Telecommunications professionals with backgrounds in Wireline, Cable Broadband & Wireless. The Internet side can range from PC Technician opportunities, Support, Network Security, and more. Lastly, the data piece allows candidates with skills in integration and network infrastructure to work with AVID to do what they do best!

Put the terms in the AVID acronym together to get a picture of what types of IT jobs our technical recruiters are best positioned to assist with, and don’t forget the word formed by the acronym for a key part of the AVID culture. The AVID team is avid about their profession, and about matching qualified professionals up with great opportunities, which translates to a great experience for everyone. Know what the AVID brand stands for, and let our mission work to your advantage.