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Over the years, I have learned a number of valuable business lessons. Among the most important was creating and constantly reinforcing company culture. When you have a group of people, all on the same page striving for a common goal, you create a culture that fuels success. Culture can be simple to define, but difficult to create.

At AVID Technical Resources (www.avidtr.com), it starts with hard work and dedication and ends with opportunity and reward. We define clear and concise goals for our IT recruiters and then provide a bonus once we achieve it. Whether it be additional compensation, an office outing or even time off, it’s important to celebrate the victories. I also have a strong belief system that I think further defines our company culture. I believe that every employee must have a clear path, a tangible opportunity for advancement. With advancement must also come an increase in salary and additional responsibilities to further challenge the employee. The career path should utilize the person’s strengths and interests, while aligning with company goals. However, each reward, every opportunity for advancement must be earned. At AVID, we don’t care about tenure. We don’t have “glass ceilings.” The best person will be awarded leadership roles regardless of how long they have been with our company or how many years in the IT staffing industry. It’s as simple as that. I believe in having a performance bonus for every role. Regardless of your role, every person at AVID has a bonus incentive tied around his or her job responsibilities. There must always be a motivator to ensure people constantly strive to excel.

Finally, I believe in recognizing personal achievements whether in the form of praise, an award or even a gift. Giving a simple gift certificate in recognition of someone’s hard work or accomplishment can further help motivate a person. It’s the little things that can sometimes go a long way. AVID has spent years creating a culture that we’re proud of. Hard work, motivation, dedication–  this is the very foundation of our company and precisely what will propel future growth.