Blog

What’s in a name?  That which we call an IT recruiting company by any other name would work just as hard.  So the art of technical recruiting is not as elegant or dramatic as a Shakespearean play, but this borrowed line has a point.  What goes into naming technical recruiting agencies to identify them as IT recruiting companies, but that they also deliver a competitive edge?

Research

Making a final decision on the name of an IT staffing company does not happen overnight.  Often, it is a long process ranging from weeks to even months.  Always research what your name means and ask others for their opinion.  Be sure that your name is not already trademarked and that it does not translate to something offense if you choose to expand your business internationally.  If necessary, seek professional resources or ask fellow technical recruiters for input.

Relative

Once you have created a list of desired names, narrow the selection to names that are both relevant and not obscure.  Trying too hard or being overly trendy could backfire as consumers will not understand what product or service you offer.  Likewise, a simple name can also be overshadowed by its competitors.  Avoid unusual spelling which can cause confusion and mispronunciation, losing a sense of the company’s identity.    Choose a name that both relates to your IT recruiters while also catching an eye.

Avoid Location

Unless IT staffing agencies plan on permanently focusing business in one location, drop any geographic tags to the company.  If you do use a name with a city and expand beyond its borders, the company could become confusing to consumers.  By avoiding names with geographic terms, you will not limit yourself to one region and maintain a standard business procedure.

Go with Your Gut

If you have strong feelings toward a certain name, go with your intuition.  You do not want to have remorse over a name that could define your values and business.  With your number one choice backed by your passion, go with it. You could regret not going with your number choice because one person did not agree so trust your instinct.

Willing to Change

Not all names are a perfect fit so do not be afraid to change it if you must.  Changing the name of IT staffing companies is an opportunity to rebrand the company, drive productivity, and get a fresh start.  One of the worst things you can do is stick with an unfitting name in fear of regret.