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When you’re working with IT recruiting agencies to fill your open IT jobs, there are two major components to consider: evaluating candidates to make sure they’re the best fit for the job and making sure you sell your team and corporate culture to the best candidates.  Of course, IT recruiting firms will help you achieve both of these components, but there are some things that your company must do—IT staffing agencies can’t do these things for you.  Here are 2 things your company will need to do help attract the best candidates.

1.    Pay attention to your online reputation.  5-10 years ago, companies didn’t have to worry about sites like Glassdoor, Indeed, or Google.  Today, these sites are often the first place job seekers go for research after technical recruiters call them about a job. It’s important to check and even manage your presence on these sites.  Getting bad reviews can happen to any company, no matter how good they are to employees.  Disgruntled employees or trolls can leave a surprise scathing review on your listing on major sites.  It’s important to try to respond to these reviews if you have grounds to.  Depending on the content, you may also want to seriously consider the reviewer’s feedback if it seems useful.

2.    Communicate with your IT staffing companies about your online reputation.  It will also help you attract better candidates if you let the IT staffing firms you’re working with know ahead of time about bad reviews.  Especially if there’s a good response to these reviews, your IT recruiting companies can pass this information on to candidates if they ask about it.  (Candidates will often bring up concerns about a potential employer with the IT recruiters they work with in a more candid way than they would with an interviewer.)  If you have great reviews online, make sure you point these out to the recruiters you’re working with.  These are a strong tool for IT recruiters to use in selling your open jobs to great candidates.